Change 4 Life Food Vouchers and The Great Swapathon

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Change4Life has just launched a food voucher scheme to help encourage families to buy healthy food and do more exercise.

The scheme involves money off vouchers for healthy food, healthy eating advice and discounts on a range of activities for all the family.

The funding is coming from the food and fitness industries and not the tax payer. It is the first major step in making people and business more socially responsible for health and fitness.

Great Swapathon website

The scheme is run though a website that has been set up by Change4Life specifically to manage the vouchers called the Great Swapathon website (although at the time of writing the website is temporarily offline).

To get started you will have to fill in a questionnaire which will ask a few simple questions. The questionnaire is for families with children from 2 to 16 years old. If you have children under that age of 2 there is a separate site called Start4Life that is hosted on the NHS main website.

“I started encouraging Jake to drink more water by telling him it was magic drink that will make him super strong and it really worked.” example of how a simple swap can work.

Once completed the site will give you your best six “swaps”. This means that they will advice which foods and activities to swap, for example, swap white bread for wholemeal, swap chips for baked potatoes and swap watching television for a walk in the park.

“It was surprisingly easy to change the kids drinks to sugar free alternatives, they didn’t even notice.” – another simple swap to get kids healthy.

Once signed up you will have a personal profile where you can record your swaps for the whole family. It is a simple system, but that is what makes it so good. Most people only need to make a few small changes to their diet and activity levels to start living a healthy life, and many small changes are often easier to implement and maintain over time than trying to make a few big changes.

3 Responses to Change 4 Life Food Vouchers and The Great Swapathon

  1. Diane on January 3, 2011 at 10:20 am

    I have tried to sign up but had problems getting in, errors appear when I tried to submit my details. Also it now says that I cannot resubmit as my email is on the system already, but if I try to request a new password, it does not recognise me!

    I looked at their contact page, but the only contact is on the Great Swapathon site is a telephone line that was shut by the time I tried in the evening. Is this the best the UK government can do? A scheme on a website that does not work, with no useful contact details?

    Also, where do we actually get the vouchers? All I can see is information about swaps, and no mention of vouchers anywhere.

  2. LBF Group on January 3, 2011 at 10:28 am

    I see what you mean. For those wanting to contact Swapathon/Change4Life direct the only way at the moment seems to be by phone, here are the details;

    Here’s where to contact us is you have some more specific questions in mind. To speak to one of the Change4Life team, please give us a ring. Phone 0300 123 4567* Our offices are open: 9am – 8pm every day.

    *Calls to 03 numbers should cost no more than geographic 01 or 02 UK wide calls, and may be part of inclusive minutes subject to your provider and call package.

  3. LBF Group on January 3, 2011 at 10:30 am

    Oh, I just called to see what the deal is, and as it is a public holiday, there is nobody there!

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